Broad Fit Financial, a provider of financing solutions for the health and wellness industries, is celebrating two years of delivering relationship-driven equipment financing for the fitness and wellness industries. Since its launch, the women-owned and operated firm has become a finance partner for more than 60 equipment distributors and hundreds of organizations nationwide.
Over the past two years, Broad Fit Financial has provided the funds needed for fitness facilities in all segments from for profit gyms, corporate wellness programs, office buildings, hospitality groups, multi-family residential communities, country clubs and schools to bring their wellness visions to life.
“Three years ago, we saw a gap in the market—and we built Broad Fit to fill it with an industry experienced team committed to speed, respect, and transparency,” Stephanie Taylor, president and founder of Broad Fit Financial, said. “We’re intensely proud of the support we’ve been able to provide to the industry, our colleagues and customers. Offering financing options for non-traditional collateral emerging within wellness has been significant in our success and in establishing new partnerships.”
Key initiatives from the year include strategic partnerships with Orbit4, PlayTech Interactive and FitLab Nike Studios. Other highlights from the year include exhibiting at Fitness Industry Suppliers Association (FISA) in February in San Diego, attending Health & Fitness Association (HFA) in March in Las Vegas, attending National Intramural-Recreational Sports Association (NIRSA): Leaders in Collegiate Recreation in April in Orlando, a sponsorship with Athletech Innovation Summit in NYC in June, a sponsorship with Advantage Sport & Fitness for its annual Sales Conference in Ithaca in June, and a sponsorship for former NFL player, Jojo Dickson’s The Underdog Foundation inaugural gala for youth sports in Sept in Maui.
“We plan to expand our offerings by introducing alternative credit solutions—moving away from traditional, restrictive criteria to better align with the industry’s evolving needs and customer base,” Taylor said.
