The Hedaya Capital Group provided a $2.5 million facility to a company that develops plant and mineral-based personal care products.
The company broke into a few retail markets but quickly reached an inflection point with changing capital needs and had outgrown its current lender. The company experienced growing pains and challenges, including a continued need for investment in product development, inventory and advertising. The company needed additional capital to scale up as well as a financing partner with deep experience working with high growth companies in the consumer products industry.
One of its venture capital providers connected the company to retail guru Irwin Dayan at Hedaya Capital. Hedaya Capital’s funding and expertise in the retail and consumer products industry segments gave the company additional confidence as it prepared to launch a pipeline of new products coming out in a year.
Hedaya Capital’s financing gave the company the runway to build, scale, hit revenue goals and ideally continue to develop an innovative pipeline of products.
“Having transitioned from a different financial partner, we were impressed with the ease of developing a relationship built on mutual trust,” the company’s CEO said. “I worked with Alfred Hedaya, Irwin Dayan and David Huber on this transaction, all of whom were honest and straightforward, which made me feel very comfortable with Hedaya. I am looking forward to seeing how this mutually beneficial relationship continues to grow.”
