In a recent survey of more than 1,400 technology buyers:
- 65% of companies finance their technology purchases
- Vendors and resellers that lead with payments experience shorter sales cycles (77 days without financing and 52 days with financing)
- Since March 2021, there is a 51% increase companies ‘highly interested’ financing their next technology purchase
- Since March 2021, the following industries have increased technology investment by more than 40%:
- Healthcare
- Biomed/Pharma
- Retail
- Data Center
- Transportation/Logistics
- Information Technology Services Providers
- Investment in remote work technologies is up 1469% over 2019 levels
- As-a-service spending for software acquisition is up 436% over 2019 levels
- Vendors and resellers that lead with a payment are 3.6 times more likely to include higher margin services
Utilize this research to inform your sales initiatives and assist technology vendors in pinpointing effective strategies. Leading with a payment solution significantly increases the likelihood of selling more products, accelerating sales cycles and securing higher-margin managed services while effectively meeting the comprehensive needs of customers.
